The Room reopens

The Room today

St. Regis Room, c. 1948

Daria Werbowy at the launch.

Jessica Stam at the launch.

Pink Tartan designer Kimberly Newport-Mimran at the launch.

Hudson's Bay Company officially kicked off the re-launch of the illustrious The Room Wednesday night with a party on the third floor of the Queen Street West location. Packed with designers (Laing, Newport-Mimran, Baday), models (Werbowy, Stam) and socialties (Webster, Rogers), the party marked the re-opening of what I think will be the pinacle of the new Bay, under the auspices of former Holt Renfrew honcho Bonnie Brooks.

Formerly known as the St Regis Room, this area was, in its glory days, a hub of fashion and socializing. The new room, designed by Yabu Pushelberg, will harken back to those glory days by offering some of Canada's hottest designers and looks straight off the Paris Runways.

photos: Globe and Mail; The Bay; George Pimentel