Surprise! In case you've been living under a rock, you haven't heard the big news - streetstyle blogs are changing the face of fashion media. all media, really, but today we're just going to focus on the great impact on the fashion world.
by now you've no doubt heard of the greats in the blogging world - The Sartorialist, Garance Dore, Jak & Jil, Trendy Crew, Face Hunter, easy fashion, stockholm streetstyle... god the list goes on and on.
these are people who have been catapulted to the heights of fashion royalty for the simple reason that they hung out outside fashion shows snapping shots of their favourite, best-dressed models, editors and wealthy couture-ettes (those rich people who can afford to order right off the runways).
so why, you may ask, have they become a beacon for fashion lovers around the world? because they provide access - in a way that vogue or vanity fair can never achieve. they give us humble fashion lovers access to a world which we would otherwise never see - the rush between fashion shows, the heights to which stylists will array themselves for a mere 15-minute showing of the latest pieces from their favourite designer.
but bloggers do more than just show us what we wouldn't otherwise see. they also share fashion in a way that is less condescending (whereas magazines will tell you what the latest trends will be), bloggers show you what is being worn by some of the world's most stylish women.
indeed their impact is so great, that traditional fashion media are scooping up these bloggers faster than they can post their next photo. Jak & Jil's Tommy Ton for Style.com, Garance Dore for Vogue Paris and The Sartorialist's Scott Schuman for GQ are just some of the new partnerships being formed in order for fashion media to keep up with the times.
No comments:
Post a Comment